Traceparts Releases a Guide for Industrial Parts Suppliers to Calculate and Compare Cost Per Lead of Trade Fair and TraceParts Platform


    SAINT-ROMAIN, France, Jul 21, 2021 – TraceParts, one of the leading CAD platforms for engineering, industrial equipment and machine design, has released a white paper allowing industrial parts suppliers to calculate and compare the cost per lead (CPL) of a trade fair against the CPL from creating and publishing CAD models of their products on




    Parts manufacturers and distributors are finally seeing the light at the end of the tunnel after long being denied the opportunity of meeting their customers and prospects in the flesh. In some countries, trade fairs have gradually started opening their doors in recent months, although visitor numbers are still being restricted.

    Trade shows may have been closed for months on end, but that has not stopped manufacturers from generating business opportunities. TraceParts actually saw the number of visitors to its CAD catalog platform rise significantly by 21% during the global Covid-19 pandemic. Consequently, TraceParts customers publishing their products on that platform have also benefited from the extra traffic and generated a higher number of leads.

    This observation has prompted TraceParts to produce a white paper with the aim of helping industry professionals calculate the return on investment from exhibiting at a trade fair.

    This white paper provides a highly detailed calculation of the cost per lead for companies exhibiting at Hannover Messe, a world-leading industrial technology trade show. The CPL from the fair is compared against the CPL for parts suppliers publishing their 3D catalogs with TraceParts.

    The white paper demonstrates that the cost per lead (CPL) for a company exhibiting at an industrial trade fair amounts to €270 over a five-day period, whereas the CPL from the TraceParts platform is €1.30 for a year.




    Industrial trade shows are still the preferred way for building and nurturing relationships with certain customers and prospects, but the calculations in the white paper reveal that this marketing action comes at a high cost. The CPL with a trade fair is 205 times higher than the CPL from publishing 3D catalogs on

    This white paper can be downloaded for free from the following link:

    About TraceParts

    TraceParts is one of the world’s leading CAD-content platforms for Engineering, Industrial Equipment and Machine Design, totaling 4.3 million registered members from 1.2 million companies actively sourcing product information and technical data from over 195 different countries.

    As part of the Trace Group founded in 1990, TraceParts brings highly targeted marketing exposure to more than 800 customers of all sizes and from all industries, via powerful cloud-based API and SaaS applications such as CAD part libraries, product catalogs and configurators.

    TraceParts’ comprehensive Digital Marketing Services help part manufacturers and distributors, 3D printing & rapid-prototyping suppliers, CAD/CAM/CAE/ECAD software and computer hardware vendors promote their products and services and generate highly qualified sales leads.

    Available free-of-charge to millions of Engineers & Designers worldwide, the TraceParts CAD-content platform provides access to over 1,222 supplier-certified product catalogs and billions of 2D drawings & 3D CAD models and product datasheets that perfectly match the digitalization needs of Design, Purchasing, Manufacturing and Maintenance processes & operations, in virtually any industrial sector. For more information, visit

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