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CIMdata Announces Webinar on ‘The Case for Organizational Change in Support of Digital Transformations’ on Jan 20, 11AM EST

ANN ARBOR, MI, USA, Jan 7, 2022 – CIMdata, Inc., the leading global PLM strategic management consulting and research firm, announces an upcoming free educational webinar, “Getting People to Care: The Case for Organizational Change to Support Digital Transformations.” The webinar will occur on Thursday, 20 January 2022, at 11:00 a.m. (EST) and will last for one hour.

Change is a challenging, often scary event. Many people don’t like change, and some don’t trust change. When you want to change how people work, you must help the community where you are imposing the change to accept it. Gaining acceptance for new initiatives, such as digital transformation, requires active planning and ongoing support. Without user acceptance of an initiative, it will fail or, at least, not deliver the expected results and return on investment.

This webinar will present the importance of helping organizations embrace change related to a major digitalization initiative. CIMdata will share its view based on helping its clients through their digitalization journeys.

Attendees at this webinar will:

  • Learn why organizational change management is critical for change.
  • Learn how best to prepare for change.
  • Learn about a model to help drive organizational acceptance of new initiatives such as product development digitalization.
  • Gain a better understanding of how businesses can get the most out of digitalization and other initiatives.

According to John MacKrell, CIMdata’s Chairman and the host for this webinar, “Many organizations CIMdata works with today are implementing new tools and processes to digitalize their enterprises. They often lack a clear understanding of how to maximize the potential of those initiatives.”

Mr. MacKrell has 40+ years of experience applying computer-based solutions to engineering and manufacturing, with more than 20 years of those years at CIMdata. He has held senior positions in product management, marketing, research and development, and consulting.

This webinar will be helpful to attendees from every part of an organization since digitalization produces cross-functional impacts on product design, manufacturing, service, and other downstream product processes and product operations. People from multiple levels will find the information pertinent and valuable: senior and middle managers, PLM team participants, PLM users (engineers, manufacturing planners, installation and services practitioners, and others), IT, and anyone impacted by how an organization adopts new digital initiatives.

During the webinar, attendees will have the opportunity to ask questions about the topics discussed.

To find out more, visit:

To register for this webinar, please visit

Nitin Patil
Nitin Patil
Editor and Director of Content, Nitin completed his Master's in Mass Communication & Journalism and having 13 years of work experience as an editor, content writer with renowned international technical magazines and media companies. He is associated with CAD,CAM industry since 2008.
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