DORDRECHT, The Netherlands, Jan 15, 2026 — Hypertherm Associates, a U.S. based manufacturer of industrial cutting systems and software, announced the addition of the Arabic language to its OMAX waterjet website. The Hypertherm plasma website will follow by the end of Q1 2026. This enhancement expands access for customers across the Middle East, North Africa, and Arabic-speaking markets worldwide. With today’s update, the OMAX website supports 12 languages, and the Hypertherm plasma website will reach 13 languages once Arabic is added.
“Adding Arabic is a meaningful step toward serving our customers across the Middle East, North Africa, and beyond,” said André Rombouts, Hypertherm Associates’ Regional Director for Europe, the Middle East, India, and Africa. “When customers can explore technology, applications, and support resources in their own language, they make faster, more confident decisions, enabling us to partner with them more effectively. Our goal is to ensure that every customer — from exploration to long-term ownership — can engage with our technology in the language that supports their success. We are proud to launch our Arabic site during the week of SteelFab, a key industry event in the region.”
Supporting growth in key regional industries
Arabic is one of the world’s most widely spoken languages and an essential business language across rapidly growing industrial sectors, including manufacturing, energy, heavy fabrication, infrastructure development, and technical education. By providing native-language access to technical information, Hypertherm Associates is helping customers across the region improve decision-making accuracy, streamline training, and reduce operational barriers.
This update supports the company’s brand promise of Shaping Possibility® by enabling customers to achieve better outcomes in the language they use every day.
What customers can expect?
- OMAX waterjet (Arabic now live): Customers can browse product pages, application content, and learning resources in Arabic, enhancing usability across the region. (Brings OMAX to 12 languages.)
- Hypertherm plasma (Arabic by end of Q1 2026): Arabic will join the existing language mix, bringing Hypertherm to 13 languages and supporting plasma users with localized technical and application content.
These web updates complement ongoing work to localize multimedia assets and digital content across brands, reinforcing a consistent, multilingual online experience.
Hypertherm Associates is a U.S. based manufacturer of industrial cutting products and software. Its products, including Hypertherm plasma and OMAX waterjet systems, are used by companies around the world to build ships, airplanes, and railcars; construct steel buildings, fabricate heavy equipment, erect wind turbines, and more. In addition to cutting systems, the company creates CNCs and software trusted for performance and reliability that result in increased productivity and profitability for hundreds of thousands of businesses. Founded in 1968, Hypertherm Associates is a 100 percent Associate-owned company, employing approximately 2,000 Associates, with operations and partner representation worldwide. Learn more at www.HyperthermAssociates.com.
