BEND, OR, USA, Nov 4, 2025 – Tech Soft 3D, a global leader in engineering software toolkits and 3D data conversion and visualization solutions, today announced the appointment of Robbie Payne as Chief Executive Officer, effective November 3. Payne succeeds founder Ron Fritz, who will transition to Executive Chairman where he will help guide strategic direction and continue to leverage his industry relationships to further accelerate Tech Soft 3D’s growth and acquisition strategy.
Commenting on the role, Fritz said, “The combination of technical expertise, strategic insight, and customer-first leadership makes Robbie the ideal person to lead Tech Soft 3D into its next phase of growth. He shares our core values and our commitment to empowering developers and partners worldwide. I very much look forward to collaborating with him during this next chapter.”
Payne, previously an executive-in-residence at Battery Ventures, brings over two decades of leadership in scaling SaaS and industrial technology businesses. Before joining Tech Soft 3D, he served as CEO of Battery-backed manufacturing software provider CAMBRIO and kitchen automation company QSR Automations. His proven record in driving innovation and growth across multiple markets aligns with Tech Soft 3D’s long-term vision for expansion and customer value.
“I am honored to be joining Tech Soft 3D and such a talented group of people,” said Payne. “This is a company built on innovation with a rich history of delivering high value to our partners. Ron and the team have built something truly visionary, and I will ensure our ambitious vision and culture of partner priority will remain core to our future”.
About Tech Soft 3D
Founded in 1996, Tech Soft 3D is the leading provider of engineering software development toolkits and industrial applications for 3D data conversion and visualization. Headquartered in Bend, Oregon, the company operates offices in the United States, France, England, Japan, Germany, and Norway, and is backed by Battery Ventures. For more information, visit www.techsoft3d.com.
