VELIZY-VILLACOUBLAY, France, Nov 17, 2025 — Dassault Systèmes has unveiled its new awareness campaign to showcase how virtual worlds are reshaping manufacturing industries that are becoming pillars of national economies and symbols of technological independence.
At the center of the campaign, the giant 3D, LED, curved COEX screen in Seoul’s busy Gangnam district will illustrate how virtual twins powered by artificial intelligence transform the creation of one of the world’s most iconic manufactured goods: the car. From Nov. 1-28, the experience will immerse an estimated 7.5 million passersby in a five-part journey that follows the entire car creation process through the lens of the advanced technologies and resilient systems streamlining industrial processes.
The 30-second film, shown every 30 minutes, demonstrates the added value of AI and virtual worlds at every step – from ideation to usage – starting with the use of generative design to create a car virtually, and simulation to test it and refine the design process. Next, robotic arms, production machines, humans and sense computing combine in a virtual space to advance a dynamic manufacturing and assembly process. Lastly, the assembled car is shown driving autonomously through a city, with data collection for continuous improvement at the forefront.
The film supported by a “pop-up” street marketing experience took place in front of the 1620 m² COEX screen on Nov. 14-15. Dassault Systèmes’ brand ambassadors will be on-hand to share the company’s vision of virtual worlds to improve real life, alongside AI photobooths, videos, food trucks, claw machines and prizes.
Throughout the month, supporting activities in Korea, China and France will consist of a social media push, paid media opportunities including with three of the top general and business publications in Korea, partnerships with technology influencers, and video interviews with Dassault Systèmes’ manufacturing experts.
About Dassault Systèmes
Dassault Systèmes is a catalyst for human progress. Since 1981, the company has pioneered virtual worlds to improve real life for consumers, patients and citizens. With Dassault Systèmes’ 3DEXPERIENCE platform, 370,000 customers of all sizes, in all industries, can collaborate, imagine and create sustainable innovations that drive meaningful impact. For more information, visit www.3ds.com.
