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AMD, HUMAIN Announce $10B Strategic Collaboration to Advance Global AI

Nitin Patil
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AMD, HUMAIN Announce $10B Strategic Collaboration to Advance Global AI

SANTA CLARA, CA, USA and RIYADH, Saudi Arabia, May 14, 2025 – AMD (NASDAQ: AMD) and HUMAIN, Saudi Arabia’s new AI enterprise, today announced a landmark agreement to build the world’s most open, scalable, resilient, and cost-efficient AI infrastructure, that will power the future of global intelligence through a network of AMD-based AI computing centers stretching from the Kingdom of Saudi Arabia to the United States.

As part of the agreement, the parties will invest up to $10B to deploy 500 megawatts of AI compute capacity over the next five years. The AI superstructure built by AMD and HUMAIN will be open by design, accessible at scale, and optimized to power AI workloads across enterprise, start-up and sovereign markets. HUMAIN will oversee end-to-end delivery, including hyperscale data center, sustainable power systems, and global fiber interconnects, and AMD will provide the full spectrum of the AMD AI compute portfolio and the AMD ROCm™ open software ecosystem.

“At AMD, we have a bold vision to enable the future of AI everywhere – bringing open, high-performance computing to every developer, AI start-up and enterprise around the world,” said Dr. Lisa Su, Chair and CEO, AMD. “Our investment with HUMAIN is a significant milestone in advancing global AI infrastructure. Together, we are building a globally significant AI platform that delivers performance, openness and reach at unprecedented levels.”

“This is not just another infrastructure play – it’s an open invitation to the world’s innovators,” said Tareq Amin, CEO of HUMAIN. “We are democratizing AI at the compute level, ensuring that access to advanced AI is limited only by imagination, not by infrastructure.”

With initial deployments already underway across key global regions, the collaboration is on track to activate multi-exaflop capacity by early 2026, supported by next-gen AI silicon, modular data center zones, and a developer-enablement focused software platform stack built around open standards and interoperability.

Full-Spectrum AI at Scale

The collaboration will deliver a market-defining value proposition by combining the Kingdom’s energy resources, AI-ready workforce and forward-looking national AI policies with the AMD full-spectrum AI stack including:

  • AMD Instinct™ GPUs, with industry-leading memory and inference performance.
  • AMD EPYC™ CPUs, offering world-class compute density and energy efficiency.
  • AMD Pensando™ DPUs, enabling scalable, secure, and programmable networking.
  • AMD Ryzen™ AI, bringing on-device AI compute to the edge.
  • AMD ROCm open software ecosystem with built-in support for all AI frameworks (PyTorch, SGLang, etc.)

About AMD

For more than 50 years AMD has driven innovation in high-performance computing, graphics and visualization technologies. AMD employees are focused on building leadership high-performance and adaptive products that push the boundaries of what is possible. Billions of people, leading Fortune 500 businesses and cutting-edge scientific research institutions around the world rely on AMD technology daily to improve how they live, work and play. For more information about how AMD is enabling today and inspiring tomorrow, visit the AMD (NASDAQ:AMD) website, blog, LinkedIn and X pages.

About Humain

HUMAIN, a PIF company, is a global artificial intelligence company delivering full-stack AI capabilities across four core areas – next-generation data centers, hyper-performance infrastructure & cloud platforms, advanced AI Models, including the world’s most advanced Arabic multimodal LLMs, and transformative AI Solutions that combine deep sector insight with real-world execution. HUMAIN’s end-to-end model serves both public and private sector organisations, unlocking exponential value across all industries, driving transformation and strengthening capabilities through human-AI synergies. With a growing portfolio of sector-specific AI products and a core mission to drive IP leadership and talent supremacy world-wide, HUMAIN is engineered for global competitiveness and national distinction. For more information, visit www.humain.ai

Aalto EE, One Click LCA Launch Online Course on Sustainable Building Design

Nitin Patil
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Aalto EE, One Click LCA Launch Online Course on Sustainable Building Design

HELSINKI, Finland, May 14, 2025 – Aalto EE (Aalto University Executive Education and Professional Development), in collaboration with One Click LCA, has launched a new online course, “Sustainability Toolbox for Building Designers“, to equip architects and engineers with the skills to integrate sustainability into their projects. The educational content of the course has been designed by experts from the Department of Architecture at Aalto University, and it incorporates the One Click LCA Software as part of the learning experience.

The course offers practical training in life-cycle assessment (LCA), carbon footprint analysis, material efficiency, and regulatory compliance. Participants will learn to integrate sustainability into their projects using data-driven methodologies and digital tools. The program combines expert-led instruction with real-world case studies, enabling professionals to make informed design decisions that align with industry standards and sustainability goals.

By bridging academic expertise with practical applications, Aalto EE and One Click LCA are helping building designers take a proactive role in decarbonizing the built environment.

The collaboration marks a significant step in advancing green skills within the industry. As part of Aalto EE’s broader strategy to expand its offerings beyond traditional degree programs into continuous learning, the course responds to the increasing need for sustainability expertise among building designers and other industry professionals.

“I have been collaborating with One Click LCA in various projects that have sought to mitigate climate impacts in the built environment. We have also been using their tools on our courses, and in several research projects. The portfolio of tools and datasets are broad, which supports our academic ambition. Selecting the most competitive and widely-used tool for this online course was an obvious choice. Furthermore, I am delighted to see that the company is having a strong commitment to support the decarbonisation of the built environment.” Matti Kuittinen, Associate Professor at Aalto University

By joining forces, Aalto EE and One Click LCA share a vision of empowering professionals with the knowledge and skills needed to reduce carbon emissions in the built environment. With new sustainability regulations coming into effect, the demand for practical, effective training has never been greater.

“We are excited to partner with Aalto EE through this course. Educating industry professionals on life-cycle assessment is crucial for enabling data-driven decision-making in sustainable design. This course is an important step in scaling the impact of green skills across the industry.” – Panu Pasanen, CEO & Founder of One Click LCA

As part of Aalto’s commitment to providing high-quality education for professionals, the course will be available through Aalto EE’s learning experience platform Alex (alex.fi),, ensuring accessibility to a broad range of industry participants.

A recent discussion on the importance of sustainability education, featuring Panu Pasanen and hosted by Matti Kuittinen, is available below, highlighting the pressing need for upskilling professionals in sustainable construction.

For more information on the course, visit: https://www.aaltoee.fi/en/programs/sustainability-toolbox-for-building-designers.

About One Click LCA

Used in 170+ countries, One Click LCA is the leading end-to-end sustainability platform for construction and manufacturing. The AI-powered software decarbonizes and drives sustainability across the construction value chain with scientific, easy-to-use, automated life-cycle assessment (LCA) and environmental product declarations (EPDs) to calculate and reduce the environmental impacts of building, infrastructure, and renovation projects and products. The platform also allows assessment of circularity, life-cycle cost, and biodiversity.

One Click LCA is used by blue-chip enterprises like AECOM, Arcadis, Foster+Partners, WSP, ArcelorMittal, Geberit, and Saint-Gobain, among others. It offers a unique global database with +300,000 LCA datasets; supports +80 standards and certifications, including LEED, BREEAM, GRESB, and other national regulations; and seamlessly integrates with +20 of the most widely used BIM software tools, including Autodesk Revit, Tekla Structures, and Bentley iTwin. One Click LCA was founded in Helsinki, Finland, in 2001, with a team of +200 people on all continents. Learn more at: oneclicklca.com

About Aalto EE

Aalto University Executive Education and Professional Development (Aalto EE) offers impactful education, development, and training services. Aalto EE combines a wide range of practical expertise with the latest research from Aalto University. We aim to provide a sustainable platform for lifewide learning at different stages of a career. Furthermore, we operate as a strategic partner for organizations, enabling renewal in a rapidly changing business environment. Our unique portfolio of programs offers concrete solutions, intellectual capital, and professional head start for both individuals and organizations. 

Aalto EE has two strongholds: our main office and learning facilities are in Helsinki, while our operations in Asia-Pacific are led from Singapore. In addition to Finland and Singapore, Aalto EE offers education programs worldwide. As a part of Aalto University, it holds three most respected business university accreditations – AACSB, AMBA, and EQUIS – which places it among the top 1% of institutions in the world. For more information, visit https://www.aaltoee.fi.

Siemens Introduces AI Agents for Industrial Automation

Nitin Patil
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Siemens Introduces AI Agents for Industrial Automation

NUREMBERG, Germany and DETROIT, MI, USA, May 13, 2025 – At Automate 2025 in Detroit, Siemens is announcing an expansion of its industrial AI offerings with advanced AI agents designed to work seamlessly across its established Industrial Copilot ecosystem. This new technology represents a fundamental shift from AI assistants that respond to queries towards truly autonomous agents that proactively execute entire processes without human intervention. Siemens’ new AI agent architecture features a sophisticated orchestrator. Like a craftsman, it deploys a toolbox of specialized agents to solve complex tasks across the entire industrial value chain. These agents work intelligently and autonomously – understanding intent, improving performance through continuous learning, and accessing external tools and other agents as needed. Users retain complete control, selecting which tasks they wish to delegate to AI agents.

“With our Industrial AI agents, we’re moving beyond the question-answer paradigm to create systems that can independently execute complete industrial workflows,” said Rainer Brehm, CEO Factory Automation at Siemens Digital Industries. “By automating automation itself, we envision productivity increases of up to 50% for our customers – fundamentally changing what’s possible in industrial operations.”

Automating automation: how the AI agent architecture works

Siemens’ approach distinguishes between Industrial Copilots, the interfaces users interact with, and the AI agents that power them behind the scenes. Furthermore, the company is developing digital agents, and integrating physical agents, including mobile robots. This way, Siemens is creating a comprehensive multi-AI-agent system where agents are highly connected and work collaboratively. What sets Siemens’ approach apart is the orchestration of these agents utilizing a comprehensive ecosystem. These agents not only work with other Siemens agents but also integrate with third-party agents, enabling unprecedented levels of interoperability.

To further accelerate adoption and innovation, Siemens is planning to create an industrial AI agent marketplace hub on the Siemens Xcelerator Marketplace. This marketplace will enable customers to access not just Siemens’ own AI agents but also those developed by third parties.

The all-encompassing Siemens Industrial Copilot 

The Siemens Industrial Copilot, enhanced by Industrial AI agents, addresses every phase along the industrial value chain, across process and discrete industries:

  • Design Copilot: Currently available for NX CAD, helps users break new ground in creativity by accelerating the product design process. Design engineers can navigate complex data, balance trade-offs, and perform multi-domain tasks more efficiently. The AI-powered assistant enables users to ask questions in natural language, quickly access detailed technical insights, and streamline complex design tasks – all leading to significant efficiency gains in product development. Siemens is also currently developing a Hydrogen Configurator for designing hydrogen production plants.Users can seamlessly generate block flow diagrams with precise plant unit layouts and interconnections with it.
  • Planning Copilot: Currently in pre-release with customer testimonials already available, this solution optimizes production planning, resource allocation, and scheduling through generative AI-powered insights, helping manufacturers maximize efficiency and minimize waste.
  • Engineering Copilot: Available for TIA Portal with Managed Service coming in 2025, it enables engineering without repetitive tasks. As the first generative AI-powered product for automation engineering, it empowers engineers to generate automation code through natural language inputs, speeding up SCL code generation while minimizing errors. In process industries, the copilot for P&ID Digitalization has already been tested by several customers. It’s an AI-assisted P&ID detection cloud service to digitalize and consolidate legacy P&ID diagrams. 
  • Operations Copilot: Currently available for Insights Hub, the Copilot provides holistic insights into the entire plant. In addition, at the machine level, Siemens is planning to introduce an Operations Copilot for shop floor workers, which will be available by the end of 2025. This new product is designed to empower shop floor operators, service technicians, and maintenance engineers to work more efficiently by querying machine data and receiving error resolution guidance through natural language. The Operations Copilot can be easily implemented at the machine level to provide machine instructions and operator guidance. For the process industries, the generative AI-based assistant Simatic eaSie, enables technicians and maintenance personnel to access relevant plant and equipment data via chat or voice interaction. This makes operations and maintenance more reliable and safer both in the control room and in the field.
  • Services Copilot: The Maintenance Copilot Senseye provides maintenance teams with expert-level equipment diagnostics without the need for specialized technical knowledge. Recently expanded beyond predictive maintenance to cover the entire maintenance lifecycle, this solution supports everything from reactive repairs to predictive and preventive strategies, with pilot implementations demonstrating an average 25% reduction in reactive maintenance time.

Addressing the skills gap in manufacturing

The Siemens Industrial Copilot is already delivering measurable results in both Siemens’ own plants and customer implementations worldwide. At thyssenkrupp Automation Engineering, where the technology is being rolled out globally, engineers have reported improvements in code quality and development speed. Meanwhile, at Siemens’ Bad Neustadt site, the Insights Hub Production Copilot has transformed manufacturing operations by turning scattered data into actionable insights. 

“In a factory environment, our Industrial AI agents connect different copilots and automate workflows across the entire value chain. This creates a unified approach that makes industrial AI accessible to everyone, regardless of their technical background or experience level,” said Brehm. “We envision a future where Industrial AI agents work seamlessly alongside human workers, handling routine processes independently while enabling humans to focus on innovation, creativity, and complex problem-solving.”

For more information about the Siemens Industrial Copilot ecosystem and Industrial AI agents, visit www.siemens.com/industrial-copilot.

About Siemens Digital Industries

Siemens Digital Industries (DI) empowers companies of all sizes within the process and discrete manufacturing industries to accelerate their digital and sustainability transformation across the entire value chain. Siemens’ cutting-edge automation and software portfolio revolutionizes the design, realization and optimization of products and production. And with Siemens Xcelerator – the open digital business platform – this process is made even easier, faster, and scalable. Together with our partners and ecosystem, Siemens Digital Industries enables customers to become a sustainable Digital Enterprise. Siemens Digital Industries has a workforce of around 70,000 people worldwide.

About Siemens AG 

Siemens AG (Berlin and Munich) is a leading technology company focused on industry, infrastructure, mobility, and healthcare. The company’s purpose is to create technology to transform the everyday, for everyone. By combining the real and the digital worlds, Siemens empowers customers to accelerate their digital and sustainability transformations, making factories more efficient, cities more livable, and transportation more sustainable. Siemens also owns a majority stake in the publicly listed company Siemens Healthineers, a leading global medical technology provider pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.
In fiscal 2024, which ended on September 30, 2024, the Siemens Group generated revenue of €75.9 billion and net income of €9.0 billion. As of September 30, 2024, the company employed around 312,000 people worldwide on the basis of continuing operations. Further information is available on the Internet at www.siemens.com.

OPEN MIND Releases hyperMILL 2025

Nitin Patil
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OPEN MIND Releases hyperMILL 2025

WESSLING, Germany, May 13, 2025 – OPEN MIND presents the 2025 release of its hyperMILL CAD/CAM suite. The highlight of the new version is the easy-to-use, automatic deburring function. The 2025 release includes a new tessellation algorithm and a simplified element display for CAD models, which help further accelerate the CAD part of the software.

Deburred edges and holes are not only crucial from a functional point of view, but also contribute significantly to the quality and value of the end product. hyperMILL 2025 offers a package with three new strategies for deburring directly on the machine. Users can deburr a wide variety of component geometries quickly and reliably. 5-axis Deburring is an effective solution for breaking the sharp edges of a component. Once the edges have been selected, the strategy calculates all toolpaths automatically. The strategy supports both a 3-axis and a 5-axis mode, in which machining is indexed where possible. The same applies to the strategy for deburring edges on holes and intersecting holes. Another strategy in this context is hole brushing, in which a special brushing tool deburrs cross holes, threads, or other features or improves the surface quality. The machining process is divided into different phases, and the machining parameters such as spindle, feedrate, speed, coolant, and dwell time can be defined for each phase.

hyperMILL 2025 offers a package with comprehensive strategies for deburring directly on the machine.

5-axis automatic mode

The new 5-axis algorithm in hyperMILL calculates an optimum machining sequence of simultaneous and indexed tool movements, thanks to the pre-analysis of the entire toolpath. Indexed processing (which is preferred, as it runs faster) and simultaneous processing phases are selected automatically. The new 5-axis ISO Machining strategy allows surfaces to be machined according to the course of the ISO lines (U and V). A new high-precision surface mode with a homogeneous point distribution can be used here, in addition to feed adjustment for curvatures and 3D radius correction. This is also available in 5-axis profile finishing for surface and cavity machining. Both strategies are adaptations of proven 3D techniques.

5-axis machining of ISO surfaces with increased surface quality and programming support through intelligent algorithms.
The improved version of 5-axis profile finishing incorporates many familiar and innovative functions from 3D profile finishing.

Milling and turning

The pocket milling algorithm has been redeveloped for 3D-optimized roughing in order to achieve greater efficiency during roughing, especially when machining large lateral infeeds. You can better control toolpath rounding by defining the contour radius and the path radius separately. This is important for the new “Axis Parallel mode” machining strategy when machining flat surfaces. There are also new functions for turning. It is now possible to use the 3D model to create a V-sketch for turning contours very quickly and easily. You can use the V-sketch to define the dimensions and tolerances. Based on these values, the turning contour can be moved to the center of the tolerance.

New handling of stock: hyperMILL® creates all stock automatically and in the correct sequence across all processing modes

The new automatic stock chain provides security, especially when switching between turning and milling operations or other projects with a large number of process steps. hyperMILL creates all stock automatically and in the correct sequence, even if the job sequence has been changed.

hyperMILL VIRTUAL Machining

Lathes with a turret and a main spindle are mapped as a digital twin for hyperMILL VIRTUAL Machining. Turning in hyperMILL now supports FANUC and Mitsubishi controls as well as Siemens controls. Another new feature is job calculation with the virtual machine. This means that the machine model is available to hyperMILL during toolpath calculation. Collision control and avoidance are carried out taking machine geometry and limits into account. It results in more precise, optimized toolpaths, especially in tight spaces.

hyperMILL VIRTUAL Machining technology now provides support for lathes with a turret and a main spindle in conjunction with FANUC and Mitsubishi controls.
Job calculation with a virtual machine: More precise and optimized toolpaths, especially in tight spaces or when the machine head is working close to the component or at the machine’s limits.

hyperMILL and Hummingbird-MES: Improved tool management

The integration between hyperMILL and Hummingbird-MES is also progressing, for example, in the area of tool management. The release of the new version means that users can benefit from an even deeper integration of both systems. Tool data from the hyperMILL tool database can now be managed consistently and conveniently across systems. Tools can be exported directly from hyperMILL, including all relevant technology parameters. These tools are automatically locked in hyperMILL as soon as they are transferred to Hummingbird in order to avoid inconsistent tool data. This creates a consistent, reliable, and efficient process for tool management – from the CAM system to Hummingbird and other systems such as a tool presetter.

About OPEN MIND Technologies AG

OPEN MIND Technologies AG develops and sells innovative CAD/CAM solutions that generate optimized NC milling and turning programs for machine tools from digital models.

Manufacturers from a broad range of industries around the globe have decided to go with OPEN MIND products because they enable cost-effective and efficient manufacturing. This leads to models, prototypes, tools, molds, prismatic workpieces, integral components and more, all of impressive quality:

  1. Modeling and prototyping
  2. Tool and mold manufacturing
  3. Production machining
  4. Automotive industry
  5. Aerospace industry
  6. Energy industry
  7. Medical implant manufacturing
  8. Jewelry and watch industry.

OPEN MIND is active in all of the important markets, such as Asia, Europe and North America, with international subsidiaries and a global network of sales partners. OPEN MIND Technologies AG is a man and machine company. For more information, visit http://www.openmind-tech.com.

BLM GROUP Introduces ArGo CAM Programming Solution for 3D Laser Cutting Systems

Nitin Patil
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BLM GROUP Introduces ArGo CAM Programming Solution for 3D Laser Cutting Systems

CANTU, CO, Italy, May 13, 2025 – BLM GROUP’s Software Division introduces ArGo, a new CAM programming software dedicated to 3D laser cutting systems. ArGo enables the complete management of tubes and 3D metal profiles such as deep-drawn, stamped, die-cast, and hydroformed parts, ensuring consistency and integration with other BLMelements applications. With its simple, intuitive, and modern interface, ArGo allows seamless coordination between the offline “virtual” world — the software — and the online “real” world — the machine.

Comprehensive tube management

ArGo is the result of BLM GROUP’s 20 years of expertise in trailblazing tube processing solutions. It allows automatic recognition of cut and bent parts, including all aspects related to machining, cutting rules, sections, axes, and bends. This solution represents a significant step forward in All-In-One functionality, integrating tube benders and Lasertube systems, calculating material elongation, and correcting the position of cutting geometries to ensure first-part accuracy. With ArGo, users can now decide whether to cut the tube either before or after bending, even in curved tube sections.

Reverse engineering

ArGo introduces reverse engineering capabilities, allowing users to read existing part programs. This enables them to rebuild a complete project starting from an already machined part or transpose the offsets applied on the machine back to the model in the office.

Easy to use

One of ArGo’s key features is its ease of use, made possible by an advanced human-machine interface that supports programming for the entire cell, including both the cutting machine and the anthropomorphic positioning robot. Flexibility is ArGo’s true strength: it allows operators to switch cells to process the same part or multiple parts within a single cell. Customers who already own BLM GROUP machines will appreciate the seamless integration with other BLMelements applications, particularly ArTube, BLM GROUP’s CAD/CAM software, which is ideal for designing, manipulating, and drawing tubular parts.

Dynamic

The new software enables offline programming and rapid synchronization with the machine, boosting operational efficiency. ArGo can optimally calculate collision-free trajectories and automatically generate part support templates. For curved tubes, handling becomes more automated thanks to automatic recognition of sections and the bending axis, facilitating the interactive definition of the gripping position along the curved axis. ArGo also allows for machining on stationary or moving workpieces, held in place by the robot.

Synergetic

With ArGo, it is now possible to manage the entire production process in a complete and integrated way. Even offline programming is managed with a proprietary solution, offering all the benefits of perfect synergy between machines and software.

Connected

A digital twin of the physical machine configuration can be created in a virtual environment. Each machine will have a configuration file that accurately reflects the actual location of various devices within the workspace, enabling a precise digital representation of the physical system.

Cost effective

ArGo offers a scalable, customizable solution designed to meet specific needs, with benefits including upgrade management. Additionally, maintenance and upgrade contracts can be managed through BLMportal, ensuring continuous and optimized service.

Etymology of the name ArGo

ArGo fits into the classical-mythological tradition, following the path set by “Prometheus,” the production management, planning, and monitoring MES used in all BLM GROUP’s plants across different technologies.

The name “ArGo” recalls Argo, Ulysses’ dog, a symbol of unwavering loyalty, suggesting a trusted companion. Argo is also the name of the legendary ship that carried Jason and the Argonauts on their quest for the Golden Fleece, evoking the idea of ArGo as a tool that guides users swiftly toward their goals. Additionally, the suffix “go” conveys dynamism, action, and movement, highlighting ArGo’s efficiency and its ability to accompany users throughout their operational journey.

About BLM GROUP

BLM GROUP is a multinational group with headquarters in Italy and a leader in the production of machine tools for metalworking. Founded in 1960, it proposes itself as a global partner for the entire tube and sheet metal processing process, with a widespread presence all over the world and with thousands of customers and applications. The Group is recognized in the market for its innovation, product quality, and personalized services, aligned with the company’s mission is to provide advanced, integrated solutions to enhance customers’ efficiency and productivity. BLM GROUP’s strength lies in the quality and specialization of its people, technological research that generates cutting-edge intellectual property, process excellence, and effective technical support for its customers.

The companies within the Group are BLM SPA, of Cantù (CO), specialized in the production of tube bending, tube end-forming, wire bending machines and 3D laser cutting cells. ADIGE SPA of Levico Terme (TN), specialized in the production of laser tube cutting systems (Lasertube), sawing machines for tubes, solids and profiles with brushes and measuring, washing and collection systems. ADIGE-SYS SPA of Levico Terme (TN), specialized in the production of sheet metal laser systems and systems for laser processing of large-sized tubes and profiles. For more information, visit https://www.blmgroup.com.

Bluebeam Announces Unbound 2025 AEC Conference on Sep 30-Oct 2

Nitin Patil
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Bluebeam Announces Unbound 2025 AEC Conference on Sep 30-Oct 2

PASADENA, CA, USA, May 13, 2025 – Bluebeam, a leading developer of solutions and services for architecture, engineering and construction (AEC) professionals worldwide and a part of the Nemetschek Group, is hosting its inaugural Unbound conference, taking place September 30 through October 2, 2025, at the Washington Hilton in Washington D.C. This event will bring together the people who design and build our world — to share ideas, solve real-world challenges, and explore new innovations shaping the future of the industry.

The conference will be headlined by technology visionary and entrepreneur Steve Wozniak, as well as former Head of Innovation & Creativity at Disney, Duncan Wardle.

“Bluebeam is bringing together some of the brightest minds in the AEC and technology industries for Unbound,” said Usman Shuja, CEO at Bluebeam. “Our users are the heart of what we do, and this event is both a celebration of that community and a launchpad for the future of how we build, design and connect. Unbound gives us a unique opportunity to engage directly with our users, ignite fresh ideas, showcase cutting-edge innovations and foster dynamic collaboration.”

Unbound will feature a diverse lineup of nearly 70 speakers from across the globe, including Vikram Kohli, Chief Operating Officer and CEO of Advisory Services at CBRE, the world’s largest commercial real estate services and investments firm; Jan Hendrik Goldbeck, Co-CEO of Goldbeck, the largest family-run construction company in Germany; and Professor Georg Nemetschek, founder and guiding spirit of the Nemetschek Group. The full session catalog will be released in early June.

This year’s theme, “Breaking Barriers, Building Smarter Connections”, will be reflected across sessions, product announcements, and workshops, with a focus on:  

  • Interoperability and Integrations – As the built world faces greater demands in the years ahead, smart, connected workflows are critical. Bluebeam will showcase integrations with many of the AEC industry’s most commonly used tools.
  • AI and Innovation – AI continues to transform construction. Bluebeam, customers and partners will share advancements in intelligent search, automation, agentic AI and other technologies designed to scale impact faster.
  • Access and Collaboration – Bridging the gap between the office and the field, Bluebeam will debut enhanced capabilities and features across desktop, iOS and Android.

Attendees will also have access to in-depth user sessions, product demonstrations, training workshops, and on-site certification opportunities to help them get the most out of Bluebeam’s productivity and collaboration tools.

For more information and to register for Unbound 2025, visit unbound.bluebeam.com. Early bird registration is open through May 31, 2025.

About Bluebeam

Bluebeam is the leading provider of digital productivity and collaboration solutions for industries that design and build our world. Since 2002, Bluebeam has made desktop, mobile and cloud-based solutions for paperless workflows that improve project communication and streamline processes across the entire project lifecycle. Trusted by over 3 million users in more than 160 countries, Bluebeam’s solutions empower professionals to make their mark, adapt to change, and deliver projects successfully. Headquartered in Pasadena, CA, Bluebeam has offices globally and is part of the Nemetschek Group.   

KeyShot Appoints Søren Abildgaard as CEO

Nitin Patil
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KeyShot Appoints Søren Abildgaard as CEO

COPENHAGEN, Denmark, May 13, 2025 – KeyShot, the global leader in advanced 3D visualization for the product design industry, announced a change in leadership today. Søren Abildgaard has been appointed as the new CEO, succeeding Claus Thorsgaard, who has chosen to pursue an exciting new opportunity outside the company.

Under Claus Thorsgaard’s leadership, KeyShot has undergone a significant transformation. Building on a groundbreaking rendering technology that redefined the 3D design industry, KeyShot is now the leading business technology platform within the product design industry, enabling seamless collaboration from initial design concept through to market launch. 

“We are very proud to welcome Søren Abildgaard as CEO of KeyShot. We are confident that his industry, strategic, and product expertise will enable him to lead the fantastic KeyShot team and ensure that the KeyShot product suite will remain market-leading.” Lars Lunde.

With a product-centric mindset, domain expertise, and deep insight into the company, Søren Abildgaard is uniquely equipped to guide KeyShot successfully on its continued growth journey. 

“We are very proud to welcome Søren Abildgaard as CEO of KeyShot. We are confident that his industry, strategic, and product expertise will enable him to lead the fantastic KeyShot team and ensure that the KeyShot product suite will remain market-leading,” says Lars Lunde, Partner of GRO Capital and member of the KeyShot Board of Directors.  

Søren Abildgaard Brings Insight, Experience, and Vision

Having served on KeyShot’s Board since 2023, Søren Abildgaard is no stranger to KeyShot. His in-depth understanding of the team, the product vision, and the market positions him well to carry forward the momentum created by Claus and the wider organization.  

“I am honored and excited to take on the role of CEO at KeyShot – a fantastic company with great potential and a strong team. Under Claus Thorsgaard’s leadership, the company has taken strategically important steps and is now well-positioned to strengthen its market position further. I look forward to getting to know the organization and our customers even better in the time ahead.” Søren Abildgaard.

“I am honored and excited to take on the role of CEO at KeyShot – a fantastic company with great potential and a strong team. Under Claus Thorsgaard’s leadership, the company has taken strategically important steps and is now well-positioned to strengthen its market position further. I look forward to getting to know the organization and our customers even better in the time ahead,” says Søren Abildgaard. 

Søren Abildgaard brings strategic, product, and international leadership experience from globally leading software companies such as Zendesk, Autodesk, and most recently Avaya – a combination that will support KeyShot’s continued growth. 

Thank You to Claus Thorsgaard for his Significant Contributions

Alongside the appointment of Søren, the shareholders of KeyShot would like to thank Claus Thorsgaard for his leadership and contributions over the past four years. Claus has led KeyShot through a period of strong growth, company building, international expansion, and strategic acquisition. 

“On behalf of the Board of Directors, we would like to thank Claus Thorsgaard for the tremendous effort he has put into ensuring that KeyShot is in a great position to take the next step on its growth journey,” says Lars Lunde.

“I would like to welcome Søren Abildgaard and feel confident that his familiarity with KeyShot, combined with his extensive experience, will guide the company into the next chapter of its exciting growth journey. I’m proud of the strong team we’ve built and the momentum we’ve created, and I look forward to following KeyShot from the sidelines.” Claus Thorsgaard.

Claus Thorsgaard reflects on his time at KeyShot with pride – and looks forward to following the company’s journey from the sidelines: 

“I would like to welcome Søren Abildgaard and feel confident that his familiarity with KeyShot, combined with his extensive experience, will guide the company into the next chapter of its exciting growth journey. I’m proud of the strong team we’ve built and the momentum we’ve created, and I look forward to following KeyShot from the sidelines.”

Looking Ahead: Driving the Next Chapter of Growth 

With Søren Abildgaard at the helm, KeyShot is well prepared to take the next steps towards realizing their vision of reinventing the way products are brought to market by seamlessly connecting every phase of the product design journey. 

About Luxion

Luxion is the recognized premier software company specializing in advanced 3D visualization and lighting technology. KeyShot, the preferred 3D visualization software for designers, engineers, marketing professionals, photographers and CG specialists, breaks down the complexity of creating photographic images and animations from 3D digital data. Luxion has 10,000+ customers globally, including over 60 percent of Fortune 500 companies.

EON Reality, Polilat Launch AI Democratic Development Academy in Argentina

Nitin Patil
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EON Reality, Polilat Launch AI Democratic Development Academy in Argentina

IRVINE, CA, USA, May 12, 2025 – EON Reality, the world leader in AI-assisted Virtual Reality and Augmented Reality-based knowledge transfer for industry and education, proudly announces the launch of the AI Democratic Development Academy in partnership with innovators from Polilat SAS in Argentina. This initiative marks a significant milestone in leveraging technology to foster democratic engagement and empowerment in Latin America.

In collaboration with our Argentine partner, this initiative reflects a transformative approach towards democratic development. The team in Argentina has developed approximately 100 experiences within the EON XR platform and is expanding to include 60 experiences under four crucial dimensions: Citizen Democracy, Institutional Democracy, Social and Human Democracy, and Economic Democracy. These efforts culminated in the establishment of the first School of Democratic Development in Formosa City, aimed at utilizing advanced technology to enhance civic participation and governance.

Dan Lejerskar, Chairman of EON Reality, expressed his enthusiasm about this groundbreaking project: “By embracing Spatial AI and XR technology, we aim to redefine how democratic values are taught and practiced. This academy will empower individuals as active participants in their communities, nurturing the leaders of tomorrow through experiential learning.”

EON Reality envisions a world where knowledge is a fundamental human right, accessible to everyone, everywhere. Through democratizing XR content creation with platforms like EON-XR, we are committed to breaking barriers and providing innovative solutions that bridge educational and experiential gaps. This vision aligns seamlessly with the launch of the AI Democratic Development Academy, where technology and governance intersect to inspire meaningful change and promote robust democratic structures across societies.

The video produced by our Argentine partner Polilat SAS introduces this ambitious project and underscores the potential of technology to transform democratic engagement, ensuring every citizen becomes a protagonist in their community, taking ownership of their square meter of democracy.

About EON Reality

EON Reality, a world leader in AI-assisted Virtual Reality and Augmented Reality-based knowledge transfer, is dedicated to making knowledge available, transferable, and accessible globally. Our innovative AR/VR products with AI Autonomous Agent-driven Text to XR Conversion are transforming education and industry the way we teach, learn, and perform, making us a pivotal player in the future of learning and technology. For more information, please visit www.eonreality.com.

Autodesk Launches Brand Evolution with Let There Be Anything Global Campaign, Refreshed Identity, US-Only Ad 

Nitin Patil
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Autodesk Launches Brand Evolution with Let There Be Anything Global Campaign, Refreshed Identity, US-Only Ad 

SAN FRANCISCO, CA, USA, May 12, 2025 – Autodesk today unveiled one of its boldest brand transformations in its 43-year history with the launch of Let There Be Anything, a campaign celebrating the ingenuity of the people who design and make the world around us – and the technology that powers their work.

The brand evolution signifies Autodesk’s role as a platform company serving professionals across Design and Make industries.

Developed in partnership with Autodesk’s new creative agency of record, Giant Spoon, the global campaign debuts with a U.S.-only 60-second ad starring Emmy-winner Tony Hale (Veep, Arrested Development). Airing during the NBA Playoffs starting in Round 2, the spot features Hale as God, traveling the world in awe of what Autodesk customers have designed and made – from buildings and bikes to blockbusters and beyond. The ad draws a playful parallel between the omnipresence of divine creation and the omnipresence of human ingenuity – celebrating our customers’ impact while showcasing the power of Autodesk’s platform in an entertaining, unified, and memorable way.

In an unexpected experiential twist, in-game fans and national viewers will spot Hale’s character attending the NBA Playoff game live to ignite conversation and build anticipation. Autodesk will also give away the jersey worn by Hale’s character and share an extended cut of the ad on the campaign landing page.

Directed by Jody Hill, the spot uses humor and metaphor to cut through, providing an approachable entry point into Autodesk’s portfolio of Design and Make products. The spot bridges brand and product in a fresh, entertaining way that’s rarely seen but built to capture attention. 

“This campaign is a celebration of human ingenuity and a tribute to the brilliance of our customers,” said Dara Treseder, Chief Marketing Officer of Autodesk. “It marks the next chapter of our brand and reinforces our commitment to helping people design and make anything. Every day, Autodesk customers are quietly shaping the world around us. For those looking to design and make with greater efficiency and impact, Autodesk offers technology that empowers them to do just that.”

“Autodesk has a long-standing legacy of fueling the creativity and innovation of humanity. Few software-first companies can claim the kind of profound impact that affects and transforms our physical world,” said Jonathan Haber, Co-Founder of Giant Spoon. “This campaign is a moment to celebrate the incredible people who use Autodesk’s product services to bring ideas to life—the visionaries who imagine, design, and shape the way we live every day.”

Celebrating Real Customers Making a Real Impact

While the ad will only air and be available in the U.S., the campaign will extend beyond broadcast with a global storytelling series that highlights real Autodesk customers making a tangible impact, such as:

  • Noella Nibakuze, architect behind Rwanda’s new regenerative agriculture university, used Autodesk to optimize performance and sustainability.
  • Noel Joyce, designer of an adaptive mountain bike, is reshaping mobility for wheelchair users—and accessibility education for students across disciplines.
  • Cinzia Angelini, director of the animated short Mila, united 350 volunteer artists across 35 countries using cloud collaboration tools—proving powerful storytelling needs heart, not a budget.

Learn more about these makers here.

A Unified Autodesk Brand

Today, more than 300 million professionals work in the Design and Make industries* (architecture, engineering, construction, operations, manufacturing, product design, media, and entertainment)—a sector poised to reach $30 trillion in global value by 2027.**

This campaign marks a new era for the Autodesk brand, as the company transitions from being best known as the maker of AutoCAD, to a unified brand that connects the Autodesk portfolio across all these industries. The company’s newly refreshed brand identity supports this transformation. 

“We’ve spent decades building technology that quietly powers the design and make process,” Treseder added. “Now it’s time to celebrate our customers, the people and businesses designing and making a better world, and to showcase their inspiring work.”

About Autodesk

The world’s designers, engineers, builders, and creators trust Autodesk to help them design and make anything. From the buildings we live and work in, to the products we use, to the movies and games that move us. Autodesk’s Design and Make Platform unlocks the power of data to accelerate insights and automate processes—empowering customers to deliver better outcomes for their businesses, their communities, and the planet. Learn more at autodesk.com or follow @autodesk. #MakeAnything

IronCAD 2025 Product Update 1 Released

Nitin Patil
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IronCAD 2025 Product Update 1 Released

ATLANTA, GA, USA, May 12, 2025 – IronCAD, a leading provider of intuitive and powerful CAD software solutions, has announced the launch of IronCAD 2025 Product Update 1 (PU1). This latest update introduces significant enhancements across various modules designed to maximize efficiency, flexibility, and accuracy for engineers and designers.

Key highlights of IronCAD 2025 PU1 include:

Advanced Piping Module

IronCAD’s new Piping Module streamlines precision piping design with industry-standard toolboxes, automatic routing, and dynamic updating features. Engineers now have robust capabilities for accurate, efficient piping layouts.

Toolbox Browser for Enhanced Component Management

The new Advanced Toolbox Browser simplifies component customization and management, enabling users to store parametric components and effortlessly integrate them into designs with intuitive drag-and-drop functionality.

General Design Improvements

PU1 introduces enhanced control for TriBall dimension constraints, exclusion of items during interference checks, and improved parameter management through Excel integration. These advancements significantly increase flexibility and precision in complex design environments.

Enhanced Sketch and Sheet Metal Capabilities

Sketch enhancements deliver greater graphical precision, streamlined box selection, and advanced dimension editing. Additionally, sheet metal improvements offer better sorting/filtering, innovative tear bend capabilities, and refined miter support.

Structured Part and Drawing Environment Upgrades

Structured design now benefits from easier property management and improved trimming features, while IronCAD’s drawing environment has introduced consistent view labeling, customizable hatch patterns, and dynamic sheet-size text updates.

Improved Import/Export Functionality

Expanding interoperability, PU1 adds support for 3DXML file imports and exports, facilitating smoother data exchange. Animations can now be exported in MP4 format, enhancing collaboration and communication across platforms.

Cary O’Connor, Senior Vice President of Product and Strategy at IronCAD, commented, “IronCAD 2025 PU1 underscores our commitment to continuously refining user experience and functionality. These updates directly respond to our customers’ evolving needs, enabling them to achieve greater precision, productivity, and innovation in their design processes.”

IronCAD 2025 PU1 is now available for download. For more information and a comprehensive overview of features, visit www.ironcad.com.

About IronCAD

IronCAD is the premier provider of 3D design software for Industrial Equipment & Machinery Manufacturing, Metal Fabrication and Tooling Manufacturing, Assembly Layout and Design of Industrial Equipment and Facilities, and Modular Product Manufacturers markets. IronCAD’s innovative solutions empower engineers and designers to achieve greater productivity, streamline collaboration, and accelerate product development. With a focus on user-friendliness, flexibility, and affordability, IronCAD provides cutting-edge tools that enable businesses to stay ahead in today’s competitive landscape.

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