ANN ARBOR, MI, USA, Aug 14, 2026 — CIMdata, Inc., the leading global research, consulting, and education firm specializing in Product Lifecycle Management (PLM) and the digital transformation it enables, announces a free live educational webinar, “How to Build and Execute an Effective PLM Strategy,” scheduled for Thursday, September 10th at 11:00 a.m. (EDT).
A successful PLM strategy depends on clear alignment among IT, Engineering, and executive leadership around shared business goals. Too often, initiatives stall due to misaligned priorities, overly complex roadmaps, or difficulty demonstrating bottom-line value.
This session will offer attendees a practical approach to building and executing a business-led PLM strategy. We will introduce a framework to help you navigate internal alignment, establish a realistic roadmap, and focus your efforts on clear business outcomes. We will also cover the essential roles that governance, program management, and organizational change play in keeping your implementation on track.
- Defining a PLM Strategy: Understand what a true PLM strategy entails and why it’s a critical enabler of business transformation.
- Allowing Business Priorities to Drive Technology: Understand that business strategy should guide PLM decisions, not technology alone.
- Using a Framework that Addresses “Why, What, and How”: Apply a straightforward, step-by-step model to build your PLM strategy by answering the key questions of Why, What, and How.
- Recognizing the Execution Fundamentals: Understand the governance, program management, and organizational change practices required to successfully execute a PLM strategy.
- Measuring and Proving Business Value: Identify the key business outcomes and performance metrics that demonstrate the value of a PLM strategy.
According to Laurent Finck, CIMdata’s VP for EMEA, “Buying a PLM system is often seen as a technology decision. In reality, buying a PLM system should be the consequence of a PLM strategy, not the starting point. A PLM strategy is a business decision. Technology alone does not create competitive advantage; it only digitizes the way a company already works. Competitive advantage comes from defining the business capabilities needed to execute the company’s strategy, aligning people, processes, information, and technology behind a common vision, and delivering measurable business value.”
- To learn more, visit https://www.cimdata.com/en/education/educational-webinars/webinar-how-to-build-and-execute-an-effective-plm-strategy.
- To register for the webinar, go to https://register.gotowebinar.com/register/5255060201470760534.
About CIMdata
CIMdata, a global strategic management consulting firm, provides services designed to maximize an enterprise’s ability to design, deliver, and support innovative products and services. For more than forty years, CIMdata has provided industrial organizations, providers of digital technologies and services, and investment firms with world-class insight, expertise, and best-practice methods on a broad set of product lifecycle management (PLM) topics and the digital transformation they enable. CIMdata also offers research, subscription services, publications, and education through certificate programs and international conferences. To learn more, visit www.CIMdata.com or email info@CIMdata.com.
