BAD HOMBURG, Germany, Sep 23, 2025 – Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, and more, announced a fresh unified product logo system designed to visually connect its suite of creative tools – Maxon One, Cinema 4D, Red Giant, ZBrush, Redshift, Universe, Capsules, Cinebench, Cineware, and Moves – within a cohesive ecosystem. This redesign introduces a modular, consistent, and connected visual identity, underscoring Maxon’s commitment to fostering clarity, creativity, and connection for its growing family of tools.
Evolving the Maxon Design Language
Maxon’s new product identities were designed to fit seamlessly with the existing Maxon logo mark, mimicking the look and feel of a honeycomb and mirroring the philosophy behind Maxon One: individual tools, distinct in purpose, but unified in workflow and stronger together. Each logo adopts a simplified geometric design and vibrant accent color, ensuring instant recognition while fitting seamlessly into the broader brand architecture.
These new product logos extend the brand identity into every corner of Maxon One, providing a clear, connected look that captures the unique spirit of each tool in the Maxon lineup while maintaining the coherence of a single family of professional products.
“Redesigning a logo system is more than aesthetics; it’s an opportunity to celebrate and empower the community we serve,” said David McGavran, CEO of Maxon. “Maxon’s mission is to remove friction and give artists freedom to create without limits, and this refreshed design reflects that mission in its unified ecosystem of tools designed for intuitive workflows, technical precision, and boundless creativity. It showcases our legacy, highlights our advancements, and sets the stage for an exciting future built around the needs of our users.”
The modular framework ensures logos retain clarity even at smaller sizes and across digital platforms. A reimagined typography structure introduces hierarchy and balance across the system. “Our goal was to create a visual identity that feels inherently Maxon while highlighting the distinctive attributes of each tool,” said Leo Hageman, Director of Brand and Creative, who oversaw the transformation of the Maxon One logo system.
The logo redesign is part of Maxon’s Fall 2025 ecosystem release, which introduces cutting-edge advancements across motion graphics, sculpting, rendering, and visual effects, all wrapped in a refreshed brand identity that is consistent, approachable, and forward-looking.
Empowering Every Creative Journey
From the classroom to a blockbuster film set, the TikTok timeline to the architectural design plans, Maxon’s tools are trusted by artists and studios that are powering content in every shape and form. By connecting the look and feel of its tools, Maxon signals its continued focus on innovation, integration, and community as the driving forces of its identity.
Maxon plans to roll out the visual updates comprehensively across its website, social channels, and software platforms beginning in September 2025. To support its community, Maxon will also release a dedicated brand guidelines mini-site, offering partners and resellers easy access to assets and guidance for maintaining consistency.
About Maxon
Maxon makes powerful, yet approachable software solutions for content creators working in 2D and 3D design, motion graphics, visual effects and visualization. Maxon’s innovative product portfolio helps artists supercharge their creative workflows. Our product lines include the award-winning Cinema 4D suite of 3D modeling, simulation and animation technology; the creativity-on-the-go Forger mobile sculpting app; the diverse Red Giant lineup of revolutionary editing, motion design and filmmaking tools; the leading-edge, blazingly fast Redshift renderer; and ZBrush, the industry-standard digital sculpting and painting solution. Maxon’s team is comprised of fun, passionate people who believe in building and empowering a successful artistic community. From our popular, inclusive events to our free Cineversity educational resources, Maxon recognizes that developing strong connections with creatives and fostering their professional growth is integral to our ability to stay on top of industry trends and better serve customers. Maxon is part of the Nemetschek Group.
