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Rockwell Names BID Group as the First Platinum Partner to its OEM Partner Program

MILWAUKEE, WI, USA, Jul 13, 2021 – Rockwell Automation, Inc. (NYSE: ROK), the world’s largest company dedicated to industrial automation and digital transformation, announced the first company to be designated as a Platinum OEM Partner in the newly evolved global Original Equipment Manufacturer (OEM) Partner Program: BID Group. BID, with a diverse line of wood processing equipment, is one of the only integrated companies in North America that can manage every step of a project to its completion with a wide range of products and services to satisfy customer needs throughout the asset life cycle.




In late 2020, Rockwell Automation evolved its OEM Partner Program globally, establishing levels of participation based on need and output. As a Platinum OEM Partner, BID takes advantage of a true partnership approach with Rockwell Automation with executive-level engagements and alignment with strategic growth opportunities. Additional connection points include utilization of newly acquired company Fiix, along with various services for digital transformation.

“We are excited to welcome BID as our first Platinum OEM Partner within Rockwell Automation’s OEM Partner Program,” said Johannes zu Eltz, Vice President of Global Market Access. “The Platinum designation formally recognizes BID as a leader in their industry, delivering positive outcomes based on Rockwell Automation technology. Participation in Rockwell Automation’s Partner Ecosystem enables BID and Rockwell Automation to deliver unrivalled co-marketing opportunities, coordinate market planning with our sales force, and improve customer engagement with co-managed objectives.”

As the enhanced offering now provides increased market access opportunities, simplification, and standardized product alignment for manufacturers, enabling participants to fully leverage Rockwell Automation technology, the company expects more platinum level partners, as well as a number of gold, silver and bronze, to join the program, making it a world-class opportunity for original equipment manufacturers.

“BID is pleased to reach this designation through Rockwell Automation’s OEM Partner Program,” said Steven Hofer, Executive Vice President, Strategy & Business Development. “This designation level is especially important to us because it is the only global designation within the program, which further supports our equipment and technology solutions that are primarily built around Rockwell Automation controls and automation technology. This will continue to differentiate BID Group and our focus on operational life cycle excellence with our global customers.”

For more information on Rockwell Automation’s OEM Partner Program or to request more information from your local sales office, please click here.

About BID Group

The privately-owned BID Group has over 97 years of experience providing industry-leading solutions for its highly valued customers. As one of the largest integrated suppliers to the wood processing industry, and the North American leader in the field, BID Group is your one-stop source for guaranteed, comprehensive, and innovative solutions. The ability to provide complete, smart connected, turnkey manufacturing facilities that includes engineering, project management, equipment, software, installation, startup, and after sales parts and services is the BID Group companies’ strategic value to its customers. The company has offices in 15 locations situated to serve the predominant wood processing regions of North America. Learn more about BID at

About Rockwell Automation

Rockwell Automation, Inc. (NYSE: ROK), is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 24,000 problem solvers dedicated to our customers in more than 100 countries. To learn more about how we are bringing The Connected Enterprise to life across industrial enterprises, visit

Sachin R Nalawade
Sachin R Nalawade
Founder and Editor DailyCADCAM. A highly-driven astute professional and avid marketer; equipped with a solid foundation in Academia; Manufacturing, CAD, CAM, CAE industry and Implementing Marketing Initiatives for Global Brands (All Design Software and Hardware Vendors).
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