HUDDERSFIELD, UK, Aug 20, 2026 – Wayland Additive has strengthened its commercial presence in the United States with the appointment of Adam Simons to lead sales across the eastern US and Ryan Skradski across the western US, bringing two highly experienced advanced manufacturing professionals into the business as demand grows for credible alternatives in industrial metal additive manufacturing.
Both appointments bring substantial experience of disruptive manufacturing technologies and, importantly, of helping customers determine where AM makes commercial sense rather than simply where it is technically possible.
Simons brings more than a decade of additive manufacturing experience, having worked across Stratasys and Desktop Metal technologies before spending five years within TRUMPF’s additive manufacturing business. His earlier career in 3D design technology also gives him a perspective spanning the evolution from digital design through to industrial AM.
“What has changed in additive is that customers are no longer buying technology simply because it is exciting,” Simons says. “They want to understand where it fits, where the business case exists, and whether it can solve a problem better than another manufacturing process. That is what attracted me to Wayland. NeuBeam® addresses some of the issues that have historically held electron beam technology back, and that creates opportunities to revisit applications and materials that manufacturers may previously have ruled out.”
Skradski joins Wayland following a career built around disruptive technologies, initially within medical devices and robotic surgery before, moving into additive manufacturing with GE, where his experience encompassed both Concept Laser and Arcam technologies.
“What excites me is the opportunity to reopen doors that customers may think have already been closed,” Skradski comments. “There are applications that were investigated five years ago and abandoned because the material, process, or economics simply didn’t work. NeuBeam gives us a reason to look again. My message to manufacturers is simple, bring us the difficult applications. Let’s understand the challenge and see whether there is a better way to solve it.”
At the heart of that proposition is Wayland’s NeuBeam® electron beam process and its Active Charge Neutralisation technology, developed to overcome charge-related instability while avoiding the heavily sintered powder cake traditionally associated with E-PBF. For manufacturers, this has implications extending beyond the build itself, including easier depowdering, greater potential for powder reuse, and a more attractive overall production proposition.
Simons sees this as particularly important as AM matures. “This is not about selling machine capacity. It is about working alongside engineers, understanding the application, and being prepared to say whether we believe there is a genuine fit. Customers need confidence before they invest.”
With dedicated commercial representation now spanning both sides of the United States, Wayland is placing that customer engagement firmly at the centre of its next stage of US growth which will also include a US-based application facility.
For more information, visit https://www.waylandadditive.com.
