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    Lectra Joins Plug and Play Corporate-Startups Open Innovation Ecosystem’s Brand & Retail Program

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    PARIS, France, Sep 13, 2021 – Major global player in the 4.0 Industry for the fashion, automotive, and furniture market, Lectra is joining the Brand & Retail program of the Plug and Play network, the world’s leading innovation platform connecting startups, investors, and pioneering companies.

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    For Lectra, which designs industrial intelligence solutions – software, equipment, data and services – for brands, manufacturers and distributors, this merger is another step towards achieving its ambitions: to become a benchmark player in the 4.0 industry’s markets, particularly fashion.

    Among the mutually established goals, there is the encouragement of dialogue between startups and the brand, the emergence of innovative solutions, and also the development of a network of talents and mentors.

    Lectra will benefit from the ecosystem developed by Plug and Play Brand & Retail in France for more than three years, bringing together the best French and international startups specialized in retail.

    “We are excited and honored to join the Plug and Play Brand & Retail program. This association reinforces our commitment towards open innovation, initiated in 2017 with the creation of the Lectra Innovation Lab. The accomplishments and pilot projects deployed, will be part of the co-creative actions initiated at the Innovation Lab. Being able to work with the most promising French and international startups and renowned companies is a great opportunity for Lectra. Our goal is to accelerate the emergence of disruptive innovations that will allow us to offer an even higher value to our customers in the future,” states Philippe Ribera, Innovation Director of Lectra.

    “We are extremely honored to welcome Lectra to our global innovation ecosystem. Lectra is one of the main global players involved in the production process and the digital acceleration of apparel and fashion. Plug and Play Brand & Retail has always strived to create the most comprehensive collaborative innovation ecosystem around the retail, fashion and brand industry, and Lectra will add a new and unique dimension to it. We are certain that their ideas and experience will be a huge contribution to our flourishing ecosystem. We look forward to working with them on new challenges while supporting their digital and innovation strategies,” adds Christian Kunz, Director of Plug and Play Brand & Retail France.

    About Plug and Play

    Plug and Play is the leading innovation platform, connecting startups, corporations, venture capital firms, universities, and government agencies. Headquartered in Silicon Valley, we’re present in 35+ locations across five continents. We offer corporate innovation programs and help our corporate partners in every stage of their innovation journey, from education to execution. We also organize startup acceleration programs and have built an in-house VC to drive innovation across multiple industries where we’ve invested in hundreds of successful companies including Dropbox, Guardant Health, Honey, Lending Club, N26, PayPal, and Rappi. For more information, visit https://www.plugandplaytechcenter.com.

    About Lectra

    For  companies  that  breathe  life  into  our  wardrobes,  car  interiors,  furniture  and  more,  Lectra  crafts  the  premium technologies  that  facilitate  the  digital  transformation  of  their  industry.  Lectra’s  offer  empowers  brands, manufacturers  and  retailers  from  des ign  to  production,  providing  them  with  the  market  respect  and  peace  of mind  they  deserve.  Founded  in  1973,  the  company  reported  revenues  of  236  million  euros  in  2020  and  is  listed on  Euronext (LSS). In  June  2021,  Lectra  acquired  Gerber  Technology,  a  USAb ased  company  founded  in  1968.  Like  Lectra, Gerber  Technology  develops  software  and  automation  solutions  for  fashion,  automotive,  furniture  and  other businesses  across  the globe. For more information, please visit lectra.com and gerbertechnology.com.

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