Tuesday, May 30, 2023

Rockwell Automation Joins PTC in Offering Free Vuforia Chalk AR Software through Aug 2020

BOSTON, MA, USA, Jun 10, 2020 – As part of its strategic alliance with PTC (NASDAQ: PTC), Rockwell Automation, Inc. (NYSE: ROK) has joined PTC in offering the PTC Vuforia Chalk augmented reality (AR) software free of charge through August 2020 to help customers maintain business continuity while complying with applicable stay-at-home orders. Vuforia Chalk enables customers to address challenges associated with working remotely and drive increased productivity and efficiency in industrial settings. Vuforia Chalk is a key component of the FactoryTalk InnovationSuite, powered by PTC joint offering by PTC and Rockwell Automation.

“The COVID-19 pandemic has resulted in uncertain times for the world at-large, and we hope this small gesture helps organizations navigate the waters ahead,” said Rachel Conrad, vice president and general manager, customer support, Rockwell Automation. “The enhancements offered by Vuforia Chalk enable our customer base to forge on in the face of this crisis.”

Rockwell Automation recently integrated Vuforia Chalk for its own business use after a long-time customer was unable to receive immediate onsite support due to COVID-19 travel restrictions. With Vuforia Chalk, a local technician visited the customer on-site while a service engineer from Rockwell Automation provided remote guidance on the machinery’s unique maintenance needs. By leveraging Vuforia Chalk, over 500 Rockwell Automation service engineers have conducted remote service visits to customers while adhering to stay-at-home orders.

“We are pleased Rockwell Automation is offering Vuforia Chalk business licenses to their customers free of charge, and enabling them to maintain business as usual in the face of the challenges brought on by the pandemic,” said Mike Campbell, executive vice president and general manager, augmented reality products, PTC.

For more information on how to obtain a free Vuforia Chalk business license from PTC and/or Rockwell Automation, click here

About Rockwell Automation (NYSE: ROK)

Rockwell Automation, Inc. is a global leader in industrial automation and digital transformation. We connect the imaginations of people with the potential of technology to expand what is humanly possible, making the world more productive and more sustainable. Headquartered in Milwaukee, Wisconsin, Rockwell Automation employs approximately 23,000 problem solvers dedicated to our customers in more than 100 countries. To learn more about how we are bringing The Connected Enterprise to life across industrial enterprises, visit


PTC enables global manufacturers to realize double-digit impact with software solutions that enable them to accelerate product and service innovation, improve operational efficiency, and increase workforce productivity. In combination with an extensive partner network, PTC provides customers flexibility in how its technology can be deployed to drive digital transformation – on premises, in the cloud, or via its pure SaaS platform. At PTC, we don’t just imagine a better world, we enable it. For more information, visit

Sachin R Nalawade
Sachin R Nalawade
Founder and Editor DailyCADCAM. A highly-driven astute professional and avid marketer; equipped with a solid foundation in Academia; Manufacturing, CAD, CAM, CAE industry and Implementing Marketing Initiatives for Global Brands (All Design Software and Hardware Vendors).
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